Gudrun Sjödén is a Swedish designer and besides the Scandinavian region, she also has concept stores in four German cities. Although I have ordered our bed cover, pillow cases and curtain from her online webshop, I could not wait to personally visit her Hamburg store. I am absolutely fascinated by her work that heavily relies on natural - and in many cases organic - materials and bold, colorful, ethnic inspired patterns. Her home range is so much easier to pull off though than the clothing items that are often not fitted enough or would make a peculiar office wear. Nonetheless, most of her creations are like a fresh breeze in the mass of homogenous, run-of-the-mill high-street looks sported by most women.
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