Tuesday, August 24, 2010

Boden's Fine Line

There are so many signs indicating that the summer is at an end. One of them is that the autumn Boden catalogue (employing a dainty combination of drawings and photos) has arrived. It is as amazing as ever. While I admit that the brand seems to have a bit of a "Yummy-Mummy-meets-Stepford-Wives" vibe, I do not share the revulsion of those being offended by Boden's alleged middle-class smugness and Sloaney superiority. I really love their signature, bright colors and bold patterns and the fact that their clothing items stand the test of time and refuse to follow the ephemeral trends dictated on catwalks, then ripped off and mass-produced by fast-fashion retail giants. Those with a positive outlook on life and an appreciation for simple pleasures will like Boden's happy, peppy style. As with anything, less is more though, so do not attempt to wear it from head to toe.

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