Fashion by Deerberg

At the first blush, I've thought that Deerberg is just another producer of Trachtenmode (traditional Austrian/Bavarian fashion). Well, it is not quite so. It is certainly true that their fashion line is somewhat inspired by the Landhausmode (country style), but they add a quirky twist to it, so their clothing items are fabulously fun and cozy to wear. In addition to their own creations, they also carry shoes and home accessories from a diverse range of labels; as a matter of fact, Deerberg sells a whole lifestyle inspired by color and a love of the countryside/outdoors. Their store in Velgen is also decked out in a typical German country style. In terms of philosophy and approach, Deerberg is sort of the German equivalent of Joules UK. As a major plus, they are committed to working sustainably and most of their garments are organic and ethically produced.